Your brand reputation is being written on Reddit.

How are you showing up?

Your brand is already showing up in AI answers.
The question is…
is it saying the right thing?


Reddit is now the most cited source in AI tools like ChatGPT, Gemini and Perplexity.
If your brand isn’t part of those conversations, you’re invisible in the fastest-growing search channel.

THE REDDIT FACTS

#1

Most cited source in AI responses

110M+

Daily users

90%

Trust Reddit for product discovery

Why Reddit is now critical for AI search visibility

Search has changed.

More than a third of people now start their journey with AI, not Google

And when AI tools generate answers, they don’t just pull from brand websites.
They pull from real conversations. Real opinions. Real communities.

That’s why Reddit has become the single most cited platform across LLMs

  • It’s text-rich

  • It’s opinion-led

  • It’s constantly updated

  • It reflects real user sentiment

Most brands have no idea what AI is saying about them

Right now, your brand is being discussed across thousands of Reddit threads.

Customers are:

Comparing you to competitors


Recommending (or warning against) you


Shaping how AI tools describe your brand

And you have zero control over it.