What is cubaka ?

Your brand has spent its lifetime trying to positively influence consumer opinion.

What your customers say about your brand is the ultimate truth. This truth is called ‘social data’. cubaka uses social data to plan and manage how a brand should behave in social channels. This means developing content-driven engagement strategies that benefits sales, reputation, customer services and new product development.

Your brand has only ever been as good as people say it is.
Now is the time to join the online conversation.


Your customers are probably talking about your brand across a broad range of social channels. We capture this conversation from the outset, and use it to develop measurable social strategies – from a one-off campaign to a global social media ‘eco-system’.


We use, advise and train clients on a wide range of listening, curation, management and tracking tools. We’re also expert in sharing and social functionality – developing on WordPress and all leading social platforms.


Knowing, through data, what content will help achieve your brand’s social goals means we take the guesswork out of social content. We create content such as infographics and photography for promotions and campaigns, and produce sparkling copy to drive day-to-day engagement. We are also able to utilise our own in-house film studio when appropriate.


‘Influencing the influential’ is a core principle in social media. cubaka identifies the people and sites that influence how people talk about brands and creates and delivers strategies to engage them in the most effective way possible.


We believe businesses should become social businesses and this can’t be outsourced. We’re accomplished trainers in social crisis management, social governance and management and change management.

Community management

Social media isn't just about marketing or PR – it's a customer services opportunity, too. cubaka's community managers are crisis management
specialists with extensive big-name brand experience, so there's no one
better qualified to be the face of your brand.


Frequent analysis and reporting ensures we optimise our work against plan. Often this is measured against agreed KPIs. As these are reached, the businesses we work with begin to bring social more in to ‘the centre’. At this stage, social impacts sales, customer services, reputation, and even product development.

Height ho, height ho

We're lucky enough to work with some brilliant clients. Have a scroll around to see some examples of the work we've done for them.

Some of our clients:



Simon worked client-side, helping to set the standard for big-brand digital engagement before launching cubaka. He works closely with all our clients, advising them on their strategic direction in the social and digital spaces.

Twitter LinkedIn simon@cubaka.com


Karl worked in financial services for over nine years. Having joined us as an Account Manager from a leading European insurer, he lends a global perspective to our digital doings.

Twitter LinkedIn karl@cubaka.com


Oliwer worked across the agency, from analysis to account management, in our early days – perfect prep for the role of in-house social media manager for our biggest client.

Twitter LinkedIn oliwer@cubaka.com


With experience across the arts and financial services industries, Inga served us well as Production Manager. Too multitalented for her own good, she’s now an Account Manager.

Twitter LinkedIn inga@cubaka.com


Will spent five years as a journalist, writing for brands such as Which? and Auto Express. Channeling this expertise, he’s now an online content specialist for our clients Toyota and Lexus.

Twitter LinkedIn will@cubaka.com


Aisha supports the Community Manager and Research Manager. She loves marketing and digital, as well as (contradictorily) baking and running.

Twitter LinkedIn aisha@cubaka.com


Having joined us as an Account Executive, Eliott found his niche in social media production and is now producer and publisher extraordinaire.

Twitter LinkedIn eliott@cubaka.com


Tobi’s our community management intern. In the past year he’s worked with brands such as VIVA and Capcom, and has a wide range of interests including cars, tech and design.

Twitter LinkedIn tobi@cubaka.com


Olly has been lucky enough to work with brands such as Diageo, Barclays and Kronenbourg over the past four years. He’s now our Senior Account Manager (some guys have all the luck, eh?).

Twitter LinkedIn olly@cubaka.com


Our Research Manager, Anna, has been a social media analyst for five years and has worked with brands such as Procter & Gamble and Johnson & Johnson. She eats data for breakfast. Fact.

Twitter LinkedIn anna@cubaka.com

Join us

cubaka is a young, energetic, fast-growing company. We are entering our most exciting period of expansion yet, so are looking for some serious talent to join the business.

We're particularly interested to hear from community managers, social analysts and account managers. If you have relevant experience, please send a CV and any relevant links (to your blog, maybe) to hireme@cubaka.com.


We're based in Clerkenwell. There are some nice pubs around. Come and say hi.

24a St John Street