Growing Xapo Bank’s customer portfolio month on month
We utilised a wide variety of tactics across Paid Media globally, growing their application and membership rates through varied messaging and targeting strategies.
Avg 29% increase in New applicants
Month on month
Avg 31% increase in new members
Month on month
We understand that a user’s habits vary across each channel based on how they engage with content. A dedicated strategy from a targeting and objective perspective was necessary to ensure all channels (social and PPC) worked together in harmony, whilst effectively aiding member growth.
Through the use of multiple objectives, namely: Lead Generation, Website Conversion and Traffic, we strategically aligned on how best to fit these objectives into our planning, whilst ensuring each channel received platform-specific messaging fit for user consumption
Our expert team created an overarching paid media strategy encompassing social and PPC, based around clear objectives and strategic creative insight based around where users were within the funnel.
The results were… incredible!
Our efforts resulted in a dramatic increase in new applicants and new members almost within one month of working with them. Our relationship with Xapo continues to grow and we are continuing to refine our strategy and implemented “test and learn” roadmaps and action plans with them to ensure our results continue to improve and we are continuing to learn.