A hot take on employer branding

Virgin, our long standing client, approached us with a seemingly straightforward brief:

How can we create an amazing recruitment video that highlights the Virgin culture?

20.5%

Increase in Careers page views MoM

6M+

Video Views

20.7%

Engagement Rate

We got to surprise and delight three Virgin employees with their very own song - written, produced and recorded by the team at Cubaka. And we were there to film their reaction when hearing it for the very first time. 

What started as a standard recruitment video turned into something magical, showcasing Virgin’s ‘secret sauce’ using a hefty dash of our own.

The results were amazing! 

Hit play, crank the sound and… prepare for a serious ear worm!