A hot take on employer branding
Best use of LinkedIn
Best internal campaign of the year
Virgin, our long standing client, approached us with a seemingly straightforward brief:
How can we create an amazing recruitment video that highlights the Virgin culture?
We got to surprise and delight three Virgin employees with their very own song - written, produced and recorded by the team at Cubaka. And we were there to film their reaction when hearing it for the very first time.
What started as a standard recruitment video turned into something magical, showcasing Virgin’s ‘secret sauce’ using a hefty dash of our own.
The results were amazing!
20.5%
Increase in Careers page views MoM
6M+
Video Views
20.7%
Engagement Rate