Virgin Red Influencers

Virgin Red wanted to create a big brand moment centered around ‘The Points Board’. This was a one-day-only activation that would allow passersby to win BIG through Virgin Points, to drive home messaging of ‘Together’s the Point’.

To amplify the moment on social, Cubaka:

• Developed a concept that would bring ‘The Points Board’ experience to life on TikTok.  

• Identified talent (in this case a duo to really hone in on togetherness!).

• Liaised and managed talent throughout the entire process. 

Cubaka delivered:

• 1x shoot day with Joe Baggs & Lisa Baggs to create 4x TikTok videos for Virgin, Virgin Red and Branson Family channels.

• 4x TikTok videos published by Joe Baggs
  & Lisa Baggs.