Launching OMODA in the UK

Innovative campaigns, influencer collaboration, and cutting-edge CGI to make an unforgettable entrance.

The Brief

When OMODA entered the UK market, the goal was clear: to not only raise awareness of the brand but to make an impactful debut that showcased OMODA's future-focused vision and otherworldly essence.

To achieve this, we crafted a multi-faceted campaign strategy designed to capture attention, drive engagement, and firmly establish OMODA in the minds of our target audience.

Our Solution

Influencer Activations
Leveraging insights into OMODA’s target demographics, we partnered with influencers to amplify the brand’s presence and connect with audiences authentically.

Evergreen Content Production
We organised a dynamic two-day shoot, capturing stunning visuals and footage. This content became the foundation for social media, website assets, digital campaigns, OOH advertisements, and even the key visuals for OMODA’s official UK launch event.

Fake Out Of Home (FOOH) CGI Campaign
We collaborated with The Berry to create immersive CGI videos blending hyper-realistic visuals with lo-fi, user-generated-style footage. The buzzworthy campaign featured meteors streaking toward iconic UK landmarks, revealed at the last moment as the OMODA E5—highlighting the brand's new lineup. This innovative approach blurred the lines between reality and digital, boosting ad recall by up to 20%.

The Results

Our launch of OMODA in the UK achieved…

1.3B

Impressions

88.4K

New Followers

4.7K

Engagements

2.9M

Views on FOOH activation… and counting!