Launching… And SMASHING TikTok for F&C

The Brief

Columbia Threadneedle approached us to launch F&C Investments’ TikTok and Instagram accounts, making TikTok the priority.

The goal? Position F&C as a credible, contemporary investment choice for younger investors (18–39), while amplifying their role as an educational resource.

We handle everything from on-going audience research, trend analysis, and creative ideation to scriptwriting, filming, post-production, and community management.

Our Work

Key Insights Driving Our Strategy

  • Expert Advice, Simplified: Investors value expertise but want information broken into digestible, relatable formats.

  • Real-Time Content Wins: Social platforms demand timely, relevant content.

  • Human Connection: Younger audiences trust real stories and face-to-camera content.

  • Life-Stage Relevance: Content resonating with personal milestones drives engagement.

  • Humour Works: Even in investment, memes connect and entertain..

150K

Views on first video

7.3M

Video views since March 2024

6.6M

Accounts reached since March 2024

@fandcinvest Diversifying your investments really could be that simple 😌💅 Capital at risk. Approved by Columbia Threadneedle Management Limited as at 01/09/2024. #InvestmentDiversification #InvestmentOptions #SmartInvesting #InvestmentStrategy #GrowYourInvestments ♬ original sound - F&C Investment Trust
@fandcinvest

Got a side hustle? Investing your extra cash in F&C Investment Trust could help make your money work that little bit harder for you. Capital at risk. Approved by Columbia Threadneedle Management Ltd as at 1/7/24. For UK investors only.

♬ original sound - F&C Investment Trust
@fandcinvest

Simplify investing with two words: Investment trusts 💅​ ​ Discover more online. Capital at risk.

♬ original sound - F&C Investment Trust