As members of WOMMA UK (The Word of Mouth Marketing Association), cubaka adhere to WOMMA UK’s Code of Ethics and Standards of Conduct.

In common with other WOMMA UK members, cubaka’s core values include:

Trust: WOMMA members are committed to engaging in practices and policies that promote an environment of trust between the consumer and marketer.

Integrity: WOMMA members pledge to comply with the requirements of applicable laws, regulations, and rules concerning the prevention of unfair, deceptive or misleading advertising and marketing practices. In particular, WOMMA members promote honesty and transparency in their practices and methods, such that all forms of consumer manipulation are rejected.

Respect: WOMMA members promote and abide by practices that focus on consumer welfare. WOMMA members believe that the industry is best served by recognizing that the consumer, not the marketer, is fundamentally in charge and control, and that it is the consumer that defines the terms of the consumer-marketer relationship.

Honesty: WOMMA members believe that consumers should be free to form their own opinions and share them in their own words. Simply put, WOMMA members do not support any efforts that tell others what to say or how to say it.

Privacy: WOMMA members respect the privacy of consumers, and encourages practices that promote the most effective means to promote privacy, such as opt-in and permission standards.

Reproduced courtesy of WOMMA UK.

For full details of WOMMA UK’s Code of Ethics and schedule of events, visit http://www.wommauk.org/