Proper media training is vital for anyone in business exposed to regular TV, radio or press interviews. Our partners LansonsLive are specialists in media training: ”saying the right thing at the right time in the right way and to the right people is never easy. Whether you are talking to journalists, politicians, investors or clients, we can help you get your message across effectively.”

But being ‘media-savvy’ now spans more than broadcast. Being truly savvy means developing your social profile and your total web ‘footprint’ (or ‘shadow‘) so that it is consistent and reflective of you and your views. This means developing an appropriate Twitter profile, knowing where the line between private and social is, knowing what is and isn’t appropriate to discuss, and coming to terms with the relationship between personal and business content and contacts.

The need to introduce ‘social’ into media training was highlighted recently when a young Liverpool footballer felt the need to express his alternative theory on 9/11 via Twitter. Not necessarily the right thing to do with such a sensitive subject, especially when your employers are an American Company (we contributed to the debate via the BBC here). This highlights the need for company-wide governance and individual social as well as broadcast training for individuals exposed to the media.