Trying to manage multiple log-ins across sites and browsers, as well as devices, is no simple task. Programmes such as 1Password are helpful, but I’m relieved to read that Google are looking to roll-out multiple log-ins in the near future.
Google Multiple log-ins (from Switched.com)
Hopefully this will help to manage personal and client log-ins. It’s not yet clear whether this development will incorporate Google Apps.
The actual strategies generated by Mike Phillips‘ site are scarcely similar to the real thing – they actually sound plausible. That makes the point that there’s an awful lot of cliché and gumpf in Social Media. No huge surprise there. In fact it reminds me of Bullshit Bingo which was doing the rounds a couple of years ago.
What the fuck is my Social Media Strategy?
Of course this belittles and simplifies what we do – any strategy taken out of context can sound like marketing waffle. But it’s also a reminder that we shouldn’t take ourselves too seriously.
What’s really quite ironic is the instant success (by most measures) of Mike’s campaign. Within hours I’d received it, firstly from Jez Paxman at LiveUnion, then quickly from 2 other industry sources. Over the next few hours it got some traction then BOOM, Ashton Kutcher and TechCrunch bowl in with their take (and implied endorsement). I’m assuming NMA will have picked it up for the front cover of Friday’s edition…
So well done, Mike. It’s funny and insightful, engages the audience and it’s easy to share… Sounds like a strategy to me.
We (Melissa, Carly and I) really enjoyed our ‘day out’ at Engage. As you’d hope, there were some inspirational speakers (if slightly lame panels) and I got the chance to catch up with Kieron Matthews, Vikki Chowney and Phil Buxton.
Phil has written a review of the event here. Oh, and Stephen Fry recommended this book , Sum: Forty Tales from the Afterlives, by David Eagleman. He’s right (of course). It’s a great book.
Forrester Research recently completed a Social Media Case Study on our iQ launch – Case Study: Social Media Helps Toyota Communicate Complex Attributes Of New iQ – Forrester Research. The full report is a paid download, but in summary, Forrester concluded:
“Don’t underestimate the importance of listening”
“Focus closely on the benefits social media achieves that other media can’t”
“Combine social media channels to increase engagement”
Fair summary!
Here’s an NMA article from August covering the Automotive Industry in the UK: Vertical Focus: Automotive | Features | New Media Age.
cubaka is beginning to buzz....
I’ve had a great time for 18 months as the acting Head of Digital at Toyota. In that time we’ve managed to totally redesign our corporate website. And the redesign has worked – we know that from research.
Toyota's corporate website has changed beyond recognition in the last 18 months
We’ve also introduced a blog to work alongside the main site – you can see it here. It’s really important for clients to run a blog, or at least a platform which allows proper discussion and debate around their products and services. It’s also critical to allow customers and prospects access quick and easy answers to any questions they may have.
Toyota's 'Today/Tomorrow' blog
