To say we’re pleased is an understatement.

It broke in the press this morning that Lansons Communications has bought a 25% stake in cubaka. This is hugely exciting for me, Grant, Mel, Damian, Paul, and all associated with the agency. It very much marks the beginning of a new phase in cubaka’s development; it wasn’t so long ago that we took the leap into the great unknown, and for Lansons to show such faith in us is a great boost.

So what does this actually mean for cubaka? Well, we’re moving offices straightaway (by all means pop in and say ‘hi’) so we can osmotically integrate with our new colleagues at Lansons HQ. We’ll be sharing our knowledge of social media, and hope to bring a new perspective to Lansons’ approach, having spent the last 2 years at the coal-face for brands such as Toyota and Lexus.

But we’re also ready to learn. Lansons is one of the leading independent PR agencies in the UK (and not a bad place to work by all accounts). Some aspects of what we do – outreach, blogger relations, reputation management – have their roots firmly in PR rather than marketing, and so come very naturally as part of the Lansons offering.

Together, of course, we want to be the best in the business. We’ll continue to offer our current and future clients the best in social media strategy and celebrated social space development and content, with award-winning PR to boot.

I’ll also be regularly failing to resist the English Breakfasts at Smithfields – so drop me a line if you fancy a chat over a bacon butty.