Ironically, it’s quite a good strategy.
The actual strategies generated by Mike Phillips‘ site are scarcely similar to the real thing – they actually sound plausible. That makes the point that there’s an awful lot of cliché and gumpf in Social Media. No huge surprise there. In fact it reminds me of Bullshit Bingo which was doing the rounds a couple of years ago.
What the fuck is my Social Media Strategy?
Of course this belittles and simplifies what we do – any strategy taken out of context can sound like marketing waffle. But it’s also a reminder that we shouldn’t take ourselves too seriously.
What’s really quite ironic is the instant success (by most measures) of Mike’s campaign. Within hours I’d received it, firstly from Jez Paxman at LiveUnion, then quickly from 2 other industry sources. Over the next few hours it got some traction then BOOM, Ashton Kutcher and TechCrunch bowl in with their take (and implied endorsement). I’m assuming NMA will have picked it up for the front cover of Friday’s edition…
So well done, Mike. It’s funny and insightful, engages the audience and it’s easy to share… Sounds like a strategy to me.
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