Case Study: Social Media Helps Toyota Communicate Complex Attributes Of New iQ – Forrester Research
September 12, 2009
Forrester Research recently completed a Social Media Case Study on our iQ launch – Case Study: Social Media Helps Toyota Communicate Complex Attributes Of New iQ – Forrester Research. The full report is a paid download, but in summary, Forrester concluded:
“Don’t underestimate the importance of listening”
“Focus closely on the benefits social media achieves that other media can’t”
“Combine social media channels to increase engagement”
Fair summary!
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