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Vertical Focus: Automotive | Features | New Media Age

September 3, 2009
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Here’s an NMA article from August covering the Automotive Industry in the UK:  Vertical Focus: Automotive | Features | New Media Age.

Some quick facts from the article (no surprises):

  • A recent Yahoo survey showed that one in eleven people are looking to buy a new car in the next six months
  • When looking to make a major purchase decision, 83% of British consumers usually research companies online first
  • Honda, Mercedes-Benz and Land Rover rolled out revamped websites in 2008, centralising brand content in online hubs
  • Car manufacturers are increasingly focusing on social media, with Fiat, Honda, Volvo, Peugeot and Volkswagen carrying out recent campaigns

 

 

 

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