cubaka is beginning to buzz....

I’ve had a great time for 18 months as the acting Head of Digital at Toyota. In that time we’ve managed to totally redesign our corporate website. And the redesign has worked – we know that from research.

Toyota's corporate website has changed beyond recognition in the last 18 months

We’ve also introduced a blog to work alongside the main site – you can see it here. It’s really important for clients to run a blog, or at least a platform which allows proper discussion and debate around their products and services. It’s also critical to allow customers and prospects access quick and easy answers to any questions they may have.

Toyota's 'Today/Tomorrow' blog

We’ve choreographed all other aspects of our digital strategy – and we now have a really coherant strategy incorporating search, online advertising, the sites, and of course social media, as it continues to change, develop, and challenge us all. To achieve this we’ve worked closely with the guys and gals at glue London, Brandwidth, Zenith Optimedia, icrossing, and CHI.

I’ll be airing and sharing views on digital marketing here as cubaka takes shape. So please do check back, or get in touch – details are on the right.

Simon